Global technology giant Apple has appointed Salman Dar as its Head of Government Affairs for Pakistan, marking an important development in the company’s engagement with the country’s technology and policy landscape.
In his new role, Dar will lead Apple’s government affairs engagement in Pakistan, with a focus on interaction with policymakers, regulators and other key stakeholders.
The appointment places him at an important intersection between global technology, government policy and Pakistan’s rapidly evolving digital economy.
Salman Dar Takes Key Apple Role in Pakistan
Salman Dar brings extensive experience in the technology industry, policy advocacy and engagement with government institutions.
His new responsibilities at Apple are expected to involve communication with relevant authorities on regulatory and policy matters affecting the company and the wider technology sector.
Government affairs positions at major international technology companies typically play a critical role in helping organisations understand regulatory developments while maintaining dialogue with policymakers on issues affecting their products, services and operations.
For Apple, such areas can include technology regulation, digital policy, privacy, intellectual property, device standards and the broader business environment.
Appointment Comes as Pakistan Pushes for Global Tech Investment
Dar’s appointment comes at a significant time for Pakistan’s technology sector.
The government has been seeking greater investment from major global technology companies while also working on policies aimed at expanding local electronics and mobile-device manufacturing.
Pakistan’s proposed Mobile and Electronics Devices Manufacturing Policy 2026–33 has placed particular emphasis on attracting international brands and strengthening the country’s position in the global electronics supply chain.
Apple has been among the global companies discussed in connection with Pakistan’s ambitions to attract international manufacturers.
However, Salman Dar’s appointment itself should not be taken as confirmation of an Apple manufacturing facility, retail store or corporate office in Pakistan. Any such development would require a separate formal announcement from the company or relevant authorities.
Apple Ecosystem Expanding in Pakistan
Apple products already have a significant consumer market in Pakistan, particularly iPhones, MacBooks, iPads and other devices.
The authorised distribution ecosystem has also expanded in recent years, giving Pakistani consumers greater access to officially distributed Apple products and warranty-backed devices.
In June 2026, an Apple flagship store was also launched on DarazMall through a partnership with an authorised Apple distributor, reflecting continued growth in official sales channels for Apple products in the country.
The appointment of a dedicated government affairs head adds another dimension to Apple’s engagement with Pakistan, particularly at a time when technology regulation and digital economic policy are becoming increasingly important.
Focus on Regulators and Policymakers
As Head of Government Affairs, Salman Dar is expected to serve as an important point of engagement between Apple and Pakistan’s policy ecosystem.
His work is likely to involve maintaining dialogue with government institutions and helping the company navigate regulatory developments relevant to its business.
For Pakistan, increased direct engagement with major global technology companies could also help improve communication on issues including investment, digital regulation, consumer technology and the development of the local technology ecosystem.
Dar’s appointment marks a new chapter in his professional career and gives him responsibility for representing the government affairs function of one of the world’s most influential technology companies in Pakistan.